Senior Coordinator, Digital Media H/F

Summary of Role Responsibilities:

• Coordinate and manage the delivery of creative assets to the media agency across all digital campaigns and platforms
• Ensure assets are delivered on time, correctly formatted, and aligned with media and platform requirements
• Based on master creatives localized or developed internally, work with external creative agencies to:
  • Develop multiple creative variations for the same campaign or content
  • Test different hooks, intros, openings, and formats, especially for social platforms (e.g. TikTok, Meta)
• Working closely with other departments and Global Marketing to ensure a timely delivery of information, communication and smooth work flow
• Keeping key suppliers and agencies updated on release schedules and promotional plans
• Preparation of regular reports for internal and external meetings as well as for Head Office
• Provide weekly inputs on top-performing creatives by platform, campaign performance highlights, and key learnings
• Build and feed a media benchmark document to help sharing best practices and optimize our campaigns
• Work closely with media agency to plan and manage delivery of digital media including display, programmatic, VOD and social media campaigns for assigned releases
• Delivery of post campaign analysis and recommendations
• Work in partnership with Home Office on centrally bought media activity in France
• Co-ordination and update all asset tracking documents including social media and online display advertising: Asset Tracker, media results, Media Rotations, Distribution Minutes
• Ideation of digital concepts and creation of presentation decks upcoming titles
• Monitoring and gathering competitor activity

Essential

QUALIFICATIONS / EXPERIENCE

Understanding of the France digital marketing, digital and social media landscape
Media experience in-house or media agency (2y+ minimum)
Experience at managing multiple tasks

Desirable

Industry experience
Marketing experience

Essential

SKILLS/ ABILITIES

Excellent time management skills
High level of attention to detail
Solid understanding of creative performance drivers in digital media
Comfortable with data analysis, reporting, and performance interpretation
Full professional proficiency in French
Fluent English, with strong communication skills, both verbal and written
PC literate, with intermediate Excel and Word skills and advanced Outlook and PowerPoint skills
Organised and thorough, with the ability to co-ordinate, prioritise and multitask
Builds effective relationships with internal and external stakeholders

DISPOSITION

Essential

An interest and enthusiasm for the film industry
Strong urban culture
Analytical and curious, with a test-and-learn mentality
Detail-oriented but able to keep a performance and business perspective
Proactive, reliable, and collaborative
Calm disposition
Positive attitude
Proactive and shows initiative
Self-motivated
High levels of integrity and honesty
Empathetic
Sense of humour