Marketing Manager Entertainment – Campagnes 360° H/F

• Co-leading campaigns across France to drive brand awareness and fandom in France.
• Play a key role in building strategic and creative marketing campaigns for the launch of the &&film/shows produced in France, including the development of the creative campaigns, management workflows and production of required marketing shoots.
• Lead local extensions of global campaigns with creative and impactful media planning, working on special projects (stunts, content, digital innovation) that increase the relevance of title promotion in France
• Manage international paid media campaigns from paid social to traditional levers.
• Lead cross-functional reporting
• Oversee the creative direction, execution and production process across all channels with our partner agencies and internal stakeholders (AV, key visuals, media assets).
• Partner closely with your cross-functional partners in France like Content and Product teams, PR and Regional marketing teams to make sure campaigns connect with audiences on a local and global level.

Minimum 6+ years of previous experience in building strategic insight-led 360 consumer marketing campaigns preferably with a background in entertainment, global lifestyle or games;

Strong experience developing marketing campaigns from scratch including strategic positioning, key art development and video execution, audience identification, media strategy, and launch roadmaps;

Native understanding of traditional (broadcast, OOH etc.), social and digital advertising (direct video, mobile, paid social, programmatic, display, rich media, VOD) with a strong grasp of analytics and how to apply data to test and optimize campaigns.

A history of stakeholder management and cross-functional collaboration with both internal and external partners, including talent (e.g. directors, producers, actors, etc).

Ability to lead, create and execute campaigns autonomously.

Ability to manage multiple time-sensitive projects simultaneously without the support of a large team.

Excellent communication and presentation skills, in French and English;

Capacity to continuously provide and receive constructive, actionable feedback to and from colleagues.