Senior Marketing Manager H/F

Marketing strategy & planning

• Lead integrated 360° marketing plans aligned with marketing strategy and business objectives, for ……
• Write campaign-specific briefs grounded in data, consumer insights and business priorities
• Balance short-term performance with long-term brand building
• Ensure Brand image consistency across campaigns, content, and touchpoints

Campaign Execution

• Lead the development and deployment of brand content campaigns across all paid, owned and earned channels with platform optimized assets
• Manage internal and external stakeholders (agency, creator, influencer, …) throughout the campaign lifecycle — from brief to go-live
• Drive social media editorial planning, content creation, and execution in alignment with brand voice and priorities
• Own campaign budgets: plan, track, and optimize spend to ensure both creative excellence and cost efficiency

Brand Management

• Align brand messaging with business priorities and market realities & specificities
• Contribute to the evolution of brand positioning, messaging and visual identity
• Ensure brand consistency across touchpoints
• Ensure brand alignment across Product, CRM, Content and Design teams
• Collaborate with Global Communication to define messaging frameworks and narratives
• Lead market specific PR & communications strategies & initiatives

Performance Monitoring

• Monitor campaign performance in close collaboration with media, data and performance teams regarding set KPIs & measurement frameworks
• Analyze the business impact of marketing initiatives and extract learnings to improve future brand and campaign strategy

Insight analysis

• Monitor consumer behaviors, cultural trends, and market dynamics
• Translate insights into actionable strategies and creative opportunities
• Benchmark competitors and refine positioning accordingly

Cross functional collaboration

• Work closely with Acquisition, Product, PR, Creative, and Market Research, Media teams to align on goals and execution
• Ensure smooth coordination across global and local stakeholders
• Actively contribute to building shared marketing rituals, tools and ways of working that support team efficiency and alignment